1980s.E2.80.931990s: The end of Mutual Mutual Broadcasting System

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ad dick clark s national music survey, among last entertainment shows originate on mutual


in 1985, westwood one, major radio production company , syndicator—that is, budding network—was looking expand operations. westwood , mutual match: demographics of mutual affiliates tended adult; of stations bought westwood s programming, of in pop music field, had substantially younger audiences. mutual had news operations westwood lacked. , there mutual s size; though down peak, still commanded 810 affiliates, strong second among big four. in september 1985, amway sold network westwood 1 $39 million. s perfect fit, declared westwood head norman j. pattiz. referring united company s ability give advertisers access broad demographic sweep, called classic case of 2 plus 2 equaling five. in 1987, number got bigger: westwood 1 snapped mutual s long-time competitor, nbc radio network, $50 million. mutual part of larger programming service, , identity being phased out. in 1993, when larry king switched radio show daytime year before giving up, late-night call-in slot went wcfl alumnus jim bohannon; within few years, westwood one–branded show. westwood 1 taken on infinity broadcasting in 1994. in deal announced in june 1996 , completed december, cbs s new parent company, westinghouse, acquired infinity shy of $5 billion. direct descendants of 3 original u.s. network companies had merged.


by time, mutual little more brand name news , sports programming provided new conglomerate s westwood 1 division. mutual , nbc radio newscasters sat back in westwood 1 studio, former main mutual facility in crystal city, virginia. in 1999, westwood 1 announced dropping mutual brand in favor of cnn radio, began distributing through deal time warner s turner broadcasting system. former member of news team described end: official time of mutual radio s death midnight 4/17/99. no tribute, no mention last newscast ... died. crystal city facility closed in march 2001, , westwood s primary operations transferred cbs broadcast center in new york city.








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