Loyalty schemes Ritchies Stores
1 loyalty schemes
1.1 community benefit card
1.2 fuel offer
1.3 christmas club
loyalty schemes
community benefit card
ritchies ceo fred harrison recognised importance of introducing loyalty program. majority of loyalty programs @ time focused on rewarding customer gifts. ritchies decided go in opposite direction, asking customers nominate club, school or charity. ritchies donate percentage of total spend customer s nominated organisation each time customer shopped within stores. @ april 2010 ritchies have donated total of $34,385,924 under program.
fuel offer
following lead uk giants tesco , sainsbury s name couple, australian supermarket chains introduced discount on fuel when customers purchased in excess of set dollar amount in stores. ritchies offer 4 cent/l discount @ participating bp or united service stations when transactions of on $25 conducted in-store.
christmas club
the christmas club, savings program customers can make regular deposits christmas club account. designed customers find saving festive season difficult. customers can either make deposits @ checkout or set direct debits bank account. come 1 december christmas club members receive statement showing have saved , letter asking them pick gift card valid in ritchies store. customers save on $200 year receive free gift. program has been running since 2000.
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